Running the DCV Village:
Sanofi Diabetes and Cardio-Vascular Dedicated Agency

In an effort to streamline and bring synergy to the HCP and DTC advertising efforts by one of our most important clients, Sanofi, the DCV Village was created. As the writer half of the ECDs tasked to its running, our laser focus fast-tracked a relaunch of the venerable Lantus (in one month!), introduced Soliqua (with a last-minute indication change and a Hail Mary that turned a planned TV campaign into a website), created a network of content that people with diabetes could relate to and watch episodically, and launched Praluent with a campaign that reflected its dare-devil approach to saving lives.